Facebook and Instagram have a gold point when it comes to the most popular and used social media platforms.

Who is in a position to blame them? The regular channels that link us to pictures, news, and friends & family are Facebook and Instagram.

Given that Facebook controls Instagram, both of them have very similar strengths when it comes to advertising.

You’re in luck when advertising for your company, as both channels give you the opportunity to take advantage of their advertisements …

Above are the three features you should use Facebook and Instagram in advertising: tracking, carousel marketing, and algorithm.

It’s important to remember what you’re aiming to do before you get off the ground.


You should Take a look at your current content or your budget for content. What kind of material have you got? Will you have the opportunity to make further investments?

There are videos or images shot expressly for promotional purposes, or do you mostly have blogs where you want to increase visibility?

Instagram and Facebook vary greatly in terms of the forms of posts and their experiences. You have an alternative on Facebook to advertise with different forms of ads:

  • Carousel: Two extra scrollable pictures or videos
  • Single media: Photo, Video or Picture Slideshow
  • Existing posts: Links that you may have posted contain links

You theoretically have the same options as above for Instagram ad forms, but you would not be able to make any in-caption links clickable. Instead, to add a connection, you’ll need to use the call-to-action buttons.

Reach on Facebook

Facebook (outranked only by Google and YouTube) is the oldest and the third most viewed site worldwide.

The app attracts more than 2.41 billion monthly active users, which makes it the best alternative if you choose to hit the highest number of individuals, combined with incredibly detailed user-targeting choices.

Reach on Instagram

The landmark of 1 billion monthly active users was recently reached by Instagram, making it a strong bet for business and brand marketing.

When compared to Facebook, the site still has a significantly greater organic presence.

Facebook Demographics: Demographics of daily users on Facebook as per a report published by Pew Research: –

  • Percentage of Facebook-active Internet users: 79%
  • Percentage of Women Internet users who are involved on Facebook: 77%
  • Percentage of Facebook-active male Internet users: 71 per cent
  • Most maximum Current Age Group: 18-64

According to a report by Pew Research, Instagram Profiles: Profiles of daily Instagram users: –

  • Percentage of Internet Users running on Instagram: 36%
  • Overall % of female Internet users active in Instagram: 42%
  • Percentage of Male Internet users active in Instagram: 33%
  • Largest Active Age Group: 18 to 49

Winner: Facebook clearly leaves Instagram behind for a much younger demographic with a more comprehensive & diverse audience base.


Both simple templates and fast taps, both Facebook and Instagram are user-friendly, so each of them has a unique look.

Instagram is small and has only original images and videos, for enterprises and brands; it’s about lifestyle pictures.

Facebook does have a diverse range of activities, such as the ability to share posts/photos, respond with more than just “like” content, live streaming, send money to friends/family, profiles, private groups/incidents, GIFS and stickers.


The business you’re in is another factor to analyses for Facebook vs Instagram ads. On Instagram, sectors that prefer visuals such as food, apparel and hip consumer goods are more robust for a cause.

Use of #Tags on Facebook:

# tags are limited to displaying the text with a # above it on Facebook.

It does not have any other support other than this for your messages. In the past, Facebook has an organic presence and trending column # tags in the news stream.

Use of #Tags on Instagram:

Instagram now has a specific # tag option to follow and search out content shared with the same # tag. This functionality allows individuals to filter only related posts or their curiosity in their feeds.

Final Opinion about Instagram Marketing vs Facebook Ads:

First, there are a variety of variables to be considered, such as interaction, scope, space for progress, and useful clients.

We see why there are more people on Facebook, while Facebook is more popular with younger people and maybe a better target for businesses that want a younger audience.

Facebook is best for direct response ads, and Instagram is best for brand marketing; it relies on brand awareness inconsistency and beauty.